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Online Marketing & Merchandising
FourChain provides versatile online marketing and merchandising features allowing you to tailor your system to meet a wide range of needs.  To differentiate your business, promote customer loyalty, support buyer decision-making or to keep customers from seeking alternative information sources, FourChain helps you make the most of your online efforts.

These great features will help you to...  
1. Stay in front of your customers, in a professional, highly interactive manner.
2. Keep 'ready to buy' customers buying from you.
3. Improve your marketing message, and improve the retention of the message.
4. Extend your reach, in both time and space (with 24 x 7, anywhere access).
   
   
 

Customizable Look & Feel

To convey your company's unique solutions, expertise, brand image and vendor affiliations, FourChain can present your best image online.


 
Customizable User Interface You control the layout, color scheme, images, logos and banners to achieve just the right look & feel you desire.  Use or modify one of our templates, or have our web designers create a unique look just for you.  
Rich Multi-Media Capable Make your site come alive with flash, video, audio and other rich content.  Stand apart from your competition and truly leverage the web's power to influence customer decision making.  
Client-Specific Portal Sites Personalize individual sites independently to meet specific client needs/requirements.  
Professional Site Layout Templates Use our standard designs, custom designs, or create your own using your favorite web editor (such as Dreamweaver, FrontPage, Microsoft Expression, etc.).  
Unlimited Custom Fields Display or collect the exact information you need throughout the system.  Custom fields can be customer-specific to handle practically any need.  
Web Site Integration FourChain can be seamlessly integrated into your existing website for a professional, uniform appearance.  
Private Labeled System Using your own domain (www.VARname.com) and brand image you'll convey a first-class image.  
       
 

Versatile Product Merchandising

Effective merchandising can increase sales and give your customers a high quality online experience.  By providing complete, organized information as your customers progress from research to product selection to purchase, you'll minimize their need to seek alternate sources to complete their decision making process.


 
Unlimited Account Profiles Define account or user-specific pricing and product mix to insure that each customer sees exactly what you want them to see.  
Unlimited Custom SKUs Add SKUs for your own products or services in addition to those provided by your suppliers.  
Rich Product Content High quality, uniform product descriptions, marketing info, product attributes and images on 2,000,000+ items can be mapped to your suppliers products automatically to make product research and decision-making easy.  
Syndicated Content FourChain's open architecture allows integration of rich, dynamic, syndicated product content provided by key manufacturers such as Cisco, HP and IBM.   
Side-by-Side Comparisons Aid sales team and customer product research and decision-making with product attributes for multiple items lined up for quick comparison.  
Product Accessorizing Select a product and instantly view the recommended options and accessories that go along with it to provide your customers with the full solution and to increase the amount of the sale.  
Product Cross-Sell Select a product and instantly view similar or related products to encourage additional sales  
Product Up-Sell Select a product and instantly view other suggested products to encourage additional sales or increased margins.  
Targeted Ads within site Create your own advertisements targeted to specific users/groups to promote your services or specific products as they browse your site.  
Custom Showcase Pages Additional web pages can be fully integrated within FourChain to add custom features, such as Manufacturer Showcases, product selection grids, cross-reference tables...you name it!  
       
 

Interactive Collaboration

Drive more sales by proactively engaging your customer online, at their point of need, or offline via targeted email communications.  Take full advantage of your online presence.


 
Real-Time Chat Pro-actively engage and interact your customers while online to increase sales and decrease support costs  (OPTION)  
Targeted Email Blasts Customer email addresses maintained within the system for user sign-on can be utilized to communicate directly with customers via FourChain's built in targeted email system.  Special promotions, announcements or user notices can be sent to targeted groups simply and conveniently.  
       
 

Site Management

Maximize your opportunities with client or contract specific portals and measure online activity to insure your effectiveness.


 
Unlimited portal site creation Creating additional portal sites, each with a unique URL, provide great system flexibility via easy-to-use menus.  
Google Analytics™ Online Traffic analysis Improve your online results by knowing how many visitors come to your site, and how they interact with it.  (OPTION)  



 

 


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