In the world of e-commerce, the
ultimate goal
is to sell more by enticing and retaining customers with an
online shopping experience that offers the products and services
they'll want, in a manner tailored for their unique needs. For
business-to-business oriented IT VARs serving diverse customer
types, personalization is a key to success
online.
Instead of settling for a
'one-size-fits-all' shopping cart or catalog approach, the
forward-thinking VAR will recognize the need for flexibility in
handling client needs, both current and future. System
versatility insures that all client requirements can be met
through a single system. And versatility translates into
investment protection by insuring you'll get the most return
from your e-commerce efforts.
FourChain delivers superior
e-commerce versatility by giving you the ability to serve up
a unique appearance and content that truly reflects your
business. And where specific client or market needs
dictate, the default appearance can be modifed to create an
individualized look and feel, with specific site content, as desired. This allows you to respond to the
specific needs of the client or opportunity, tailored to
maximize the sales potential.
All clients can use the same
FourChain site, or online portal
sites can be
configured and fully
customized to reflect unique client requirements and your
own client-specific sales and marketing strategies. The portals can be
accessed from your website, or linked directly
to the customer's own intranet or e-procurement
solution allowing them to
conduct business with the ultimate of
convenience.
Whereas a traditional
e-commerce site may allow some flexibility for
customer-specific pricing, FourChain's Multi-Portal approach
goes much further...
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Typical
Shopping Cart |
|
FourChain's
Multi-Portal e-Commerce |
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Customer-specific pricing |
Yes, but may have limited
tiers |
|
Yes, with unlimited dynamic
account profiles |
|
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Customer-specific product
mix |
No* |
|
Yes |
|
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Customer-specific product
sources |
No* |
|
Yes |
|
|
Customer-specific product
bundles / company standards |
No* |
|
Yes |
|
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Customer-specific custom
fields (unlimited) |
No* |
|
Yes |
|
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Customer-specific,
customizable sign-in screen / sign-up process / private
URL |
No* |
|
Yes |
|
|
Customer-specific portal
site design (look & feel) |
No* |
|
Yes |
|
|
Customer-specific shipping
estimator |
No* |
|
Yes |
|
|
Customer-specific site &
feature access control |
No* |
|
Yes |
|
| |
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* - 'No', or at
least 'not likely' |
By acknowledging that no two
customers are alike, FourChain provides you with complete
flexibility to respond to a customer's unique requirements
without affecting those of other clients.
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