e-Business  =  the Future of IT VAR Channel Sales

Within the ever-evolving VAR channel for Information Technology products and services, one thing is certain.  E-Business and the strategy of enhancing one's business by applying Internet technologies and process automation for improved efficiencies, is the way forward. 

In an industry where the majority of products sold by all resellers are essentially the same, the value provided by the 'Value Added Reseller' comes via the solutions, services and expertise they provide.  But IT solutions require hardware, software and services.  To remain competitive, a forward-thinking VAR strategy must include the ability to deliver those solution components in the most efficient manner, and equal to the customer expectation.

'e-Business' = Efficient Business

And customer expectations have definitely changed.  Conducting business online, with Internet-enabled efficiencies, for both sales teams and customers alike is now a requirement for many organizations.  And the future here is very clear.  e-Business automation can not only provide the conduit for handling business transactions online, it can provide an electronic resource for the entire VAR organization by streamlining the sales process itself. 

 

Our goal...

To help you build a MORE EFFICIENT BUSINESS online.

 

e-Commerce versus e-Business.  What's the difference?  

E-Commerce (using the web to take orders) is merely one tactic used within an e-Business strategy.  The aim of e-Business is to focus your efforts around making of all of your business processes more efficient through the application of Internet technologies.  By utilizing Web-based tools you'll be able to manage the entire business more effectively.  At the same time, by enabling your customers to move toward an online business relationship, both you and your customers can work together more efficiently.

As an IT VAR, making it more convenient for your customers to conduct routine transactions online will free up your sales team for higher value activities.  And your customers will appreciate that you've helped them take their own costs out of the process of obtaining your products and services.  You'll save them time and money and lock them in a long-term customer.  That's a Value-Added service they won't forget.

 

Multi-Portal e-Commerce.  What is it?  Why is it important?     LEARN MORE

Business to business (B2B) oriented IT Resellers, having built their organizations by developing strong account relationships, know that no two customer relationships are the same.  To truly engage customers online you must have the ability to respond to their unique needs in a completely individualized manner, when required.  To move routine sales transactions online, where the efficiencies of electronic communications and process automation can be realized, the added value of this new sales channel must be readily apparent to the customer.  It must speak to their own needs, and focus and guide their actions to insure that over time it will become a preferred method of working with your firm.

Multi-Portal e-Commerce as delivered by FourChain provides you, the VAR with not just a single e-commerce store-front, but rather a method for easily creating and managing any number of individualized 'transaction-ready web portals', either private or public, for each unique customer need or opportunity.  This approach completely eliminates the risk of having a system that cannot handle the specific customer requirements you are likely to encounter as you fully embrace an e-Business strategy.

FourChain portals can be configured and fully customized to reflect unique client requirements and your own client-specific sales and marketing strategies. The portals can be accessed from your website, or linked directly to the customer's own intranet allowing them to conduct business with the ultimate of convenience.                       

 

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